Globalisation has created long and complex food chains that often obscure the obvious connection between agriculture and nutrition. Food is a primary need but is marketed as tertiary need in developed countries where it is presented to the consumer as lifestyle choice. Malnutrition is commonplace manifesting itself, in underdeveloped countries, as starvation and throughout the rest of the world as a major cause of heart disease and obesity. The challenges for government policymakers and companies are numerous ranging from sustainable intensification in the agricultural sector to producing affordable nutritious food for the retail sector. There also opportunities for companies with new technologies that meet these challenges.

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